Case study · Real estate · Dubai
How I rebuilt marketing for a real estate agency in Dubai
Led marketing for the real estate agency: strategy, team, advertising, website, content and CRM.
18.10.2023 — 16.01.2025
- Role
- Marketer responsible for the entire marketing function.
- Team
- SMM specialist, designer, YouTube editor and two advertising contractors.
- Monthly budget
- Up to RUB 1.5mFor the team and marketing
Starting point
Advertising was running, but enquiries were inconsistent
The agency already had social accounts, Facebook campaigns and a website. But enquiries arrived irregularly, results were unpredictable and marketing costs were not paying off.
There was no comprehensive performance tracking.
What changed · Website
Rebuilt the website around properties rather than the agency
The existing website talked more about the company than it helped buyers choose a property.
“Look how good we are”
“Look at the interesting properties we have selected for you in Dubai”
We completely reworked the website and its pages. Property listings became the focus, while the agency continued to work with all available properties on the market.
Advertising and content
Revised advertising and connected the personal and corporate brands
Replaced the Google Ads and Facebook advertising contractors. Previous providers gave almost no reports on campaign optimisation, making it difficult to understand what was happening.
Also connected the owner’s personal accounts with corporate channels.
Personal brand
Trust in the person behind the company.
Corporate accounts
Agency expertise and property listings.
YouTube · Live broadcasts · Content production
To develop both directions, I organised YouTube shoots, live broadcasts and content production.
Team and processes
Organised the marketing function
Was responsible for strategy, recruiting and coordinating the team and advertising contractors, website development and commercial proposals.
Also implemented amoCRM from scratch for the sales team to handle client enquiries.
My responsibilities
- Strategy
- Team
- Contractors
- Website
- Commercial proposals
- amoCRM
My work covered the company’s entire marketing function, beyond managing individual tasks.
Outcomes
What changed during the project
- 01
Completely redesigned the website and property presentation.
- 02
Replaced advertising contractors.
- 03
Connected the owner’s personal brand with corporate channels.
- 04
Organised video production and live broadcasts.
- 05
Implemented amoCRM from scratch.
Enquiries about buying luxury real estate in Dubai
Over 12 months of workCompany recommendation
«Despite working remotely, Robert always completed every task promptly and effectively, consistently demonstrating a high level of reliability.»
Let’s discuss the next step
A project, a role or a new business challenge
Registered as an individual entrepreneur. Open to employment, project work and long-term partnerships.